We have been working extensively with a franchise company to increase online marketing, visibility and digital sales and marketing in general for the franchise company and their franchisees. We Started off by working with the franchise company in Wellington to increase sales, within 3 months they sales performance jumped by 161% by using one of our strategies.
We normally work with what we call the perfect customer life-cycle to determine the strengths and weaknesses of the business. We then set out to improve in all of these areas and provide solutions and tools to maximise efficiency and productivity.
We split each category of the business into the following areas:
- Lead generation
- Lead nurturing
- Sales conversion
- Deliver & Satisfy
- Upsell Capabilities
- Referrals & Customer Retention
After segmenting and assessing these areas, we were able to see
SEM We were able to get HABiT Wellington to the top of Google within 12 hours of implementing a search engine campaign. This bought in instant results and while we this campaign was in place we were working hard to get their site ranked in the organic SERPS.
We then worked on their national exposure to increase inspections enquiries from a national perspective. We reached #1 after 3 months for the most popular search terms Building Inspections.
After obtaining the #1 position nationally we worked on the ranking individual franchisees in their local areas and have out 10 we are currently ranking #1 for 9 of the areas.
Search volume increased by
We produced a story about the directors and the road to success and how they lead their customers to success.
with 30 % opt-in rate
Landing Page With An Organised Sales Funnel in Behind Originaly The HABiT when making sales calls to potential customers where missing out on a huge opportunity by not being able to continually market to their prospects. Their lead generation was through cold calling When the call was made and no
Organised Sales Systems With the new sales funnel in place HABiT are now able to build a list of prospects to communicate with on an on-going basis. There sales systems where made up of:
- Microsoft Access Database
- Google Docs
- Aweber (Email Client For Communication and collecting email opt-ins
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