Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media is actually a term describing sites that allow people to interact with one another in different forms.
It’s where people hang out now to share their stories and listen in to other people’s stories. It’s where people engage and share their experiences through different types of media photos and videos. It’s also where people go to get recommendations.
You can catch up on the latest happenings and they can be exciting places to be.
So what does it mean for businesses?
Well for one thing, it’s we’re your audience is hanging out! So tell me, why wouldn’t you want to be there?
Okay I get it, you’ve been talking to other business owners right… And they’ve been saying things like…
It’s too much work and my customers are putting negative comments that other prospects and customers can see!
You just don’t have the time or the nous to do social media marketing!
So let me dispel a few myths for you. We’ll tackle a few well-known myths first!
1. It’s too much work for not enough gain.
Okay, there are a couple of things that you can do here. The first one is to outsource it to a social media company. And the second one is to do it yourself. Now if you are looking at doing it yourself, it isn’t as much work as you think it’s going to be, or what people have told you. Every business is different so the first thing you need to do, is to figure out what your customers are interested in. Now most likely, we going to be interested in how your product or service is going to benefit them. There are also going to be interested in your industry news and these are most likely going to be your existing customers who are most likely going to come back and buy from you.
So how much time does it take to put that sort content out there for your customers to read?
Well I’m figuring, to put five post up on Facebook, which are relevant to your products and services and your industry, it would most likely take half an hour to an hour each week.
If you could put up five posts per week, and followed up with a promotion of some sort or just a call to action, which might be something like, getting them to opt in to your list, liking or sharing your page, getting them to click through to your website etc then this just might be worth the effort.
2. I don’t want to have to deal with negative comments that other potential customers could see.
Well in the scheme of things, having someone post a negative comment on your page is not the end of the world.
For one thing you can delete it whenever you like and secondly it’s probably not a bad idea to find out who’s talking negatively about your brand and what they’re saying, so you can fix these problems.
3. I don’t have time or the budget to do social
Okay so let’s break this down a little, to begin with, if you can spend an hour a week building a relationship with prospects and customers …and dare I say it, even spend a bit of money with an attempt to pull them through the sales funnel into making a sale, again it’s probably going to be worth the effort.
So I’m going to throw some numbers at you.
Let’s say, you could build 500 fans on your Facebook page, and you started offering a few incentives to them to start the sales cycle moving. Let’s say, you did a promotion, and that promotion garnered 250 more “Likes” and 100 more email addresses of new prospects you can start a conversation with … Along with that, your promotion offered 15% off one of your products or services. What you’ve done here is:
1.you bought 250 more prospects to your page
2. you’ve gained 100 more email addresses
3. You’ve sold a products or services. Now again, that’s not a bad result I would have thought!
It just takes a little bit of thought to get social media working for you and your return on investment, which is what we are all after!
I’m just going to give you a few statistics that I think you should know!
Facebook is a social media behemoth and certainly have the numbers to prove it:
1.Facebook has 1.15 Billion users and 700 million daily users
2.a recent survey suggested that 80% of buyers say they trust the company more when a CEO and senior management are active in social media.
3.the survey also concluded that 47% of Americans say that Facebook has a greater impact on the purchasing behaviour than any other media.
…yes only in America, but it’s all relative.
Businesses certainly cannot afford to be left out in the cold by not joining the party in today’s connected economy … particularly when 70% of monthly active Facebook users in the US are engaged and connected to a local business.
Have you been left outside?
What you have to remember with this sort of stuff, is that it’s – exactly that - a social activity. It’s just networking, like going to a party or a function and it’s the best way to start up a conversation!
If you’d like to have a chat about how we can help you with your social media strategy, get in touch with us today or visit our site www.socialgrowth.co.nz
Contact us on 04 476 9123 or email us firstname.lastname@example.org
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